Dakota Hanshew is the tech and automation mastermind behind PodLab, ensuring that every system, ad campaign, and digital experience runs seamlessly.
As Co-Founder and Technology Lead, he oversees website development, automation, data management, creative targeting ads, Google Ads, and operational efficiency—helping entrepreneurs scale smarter, not harder.
With a background in AI, digital business, and revenue operations, Dakota brings a data-driven, strategic approach to PodLab, leveraging technology to enhance marketing, sales, and customer experience.
His expertise in business automation and AI-powered insights ensures that PodLab’s clients don’t just create content—they create impactful, high-converting digital experiences.
Outside of PodLab, Dakota is passionate about business, AI, and tech innovation. He enjoys tossing a baseball around, competing in pickleball, and exploring cutting-edge business strategies.
His mission? Help entrepreneurs unlock new growth by fusing creativity with automation, making digital success both scalable and sustainable.
Adonis Clas is the driving force behind PodLab’s strategic partnerships and revenue growth, connecting businesses with top-tier podcasting and high-quality 4K video marketing solutions. As Sales Director, he leads a dynamic sales team, crafting tailored strategies that amplify brand reach and engagement. With a track record of over $10 million in sales, Adonis is a master of relationship-building, high-ticket negotiations, and revenue-driven solutions.
With over a decade in sales, he has worked across industries like real estate, vacation ownership, B2B sales, and automotive service. As Regional Finance Director for Wyndham and Worldmark, he honed his ability to structure complex deals, while at Alfa Romeo Las Vegas, he increased revenue by 120% year after year, transforming the store from last place to a top national performer. Recognized by Stellantis for best customer service in two brands nationwide,
Adonis brings a client-first, results-driven approach to PodLab’s business impact. At The Podlab, Adonis not only leads sales training but also works closely with business owners to break financial plateaus and scale their revenue from $1-8 million and beyond.
His approach combines high-level strategy with a people-first mindset, ensuring both clients and the team thrive in a culture of collaboration, innovation, and growth.
Beyond work, Adonis is passionate about traveling, fitness, reading, live concerts, and creating music. A former U.S. Marine, he credits his family as his ultimate driving force.
His vision for PodLab? Expand into major cities across the U.S. and globally—helping businesses digitize, optimize, and achieve sustainable growth.
Ivan Harris Jr. is the creative behind PodLab’s storytelling and brand identity, ensuring that every project meets high standards of production, design, and engagement.
As Creative Director, he leads the charge in branding, audio and visual production, and content strategy, helping entrepreneurs and creators craft compelling, high-impact media. With four years of experience in media production, creative strategy, and branding, Ivan’s journey began with a deep passion for music and media production.
His background in audio engineering, design, and storytelling allows him to take an artistic yet strategic approach to content creation. From independent music projects to podcasting and branded content, he has helped brands build their identity and connect with audiences through powerful media.
At PodLab, Ivan is responsible for the creative vision, ensuring that every client’s message is clear, compelling, and visually striking. His unique blend of technical expertise and artistic sensibility gives him an edge in crafting memorable content that resonates.
Whether through branding, design, or high-quality audio production, he ensures that every project elevates the client’s voice and impact. Outside of work, Ivan is passionate about music production, songwriting, and exploring new creative projects.
He loves experimenting with different music genres and finding new ways to tell stories through sound and visuals.
His motivation? Turning ideas into reality and helping others bring their creative vision to life. His ultimate goal at PodLab? To push creative boundaries, solidify PodLab as a premier destination for high-quality content, and help brands craft stories that truly connect with their audience.
Priscilla Rivera is the digital architect behind PodLab’s web presence and SEO strategies, ensuring clients maximize their online visibility and impact. With expertise in client relationship building, strategic project planning, search engine marketing, and content creation, she helps businesses establish powerful digital ecosystems that drive traffic, engagement, and revenue.
Her journey into the industry began in 2018, when she launched her own Shopify eCommerce brand, sparking a deep passion for web development and digital strategy. Since then, she has worked with eCommerce businesses and local Las Vegas favorites in industries like beauty, wellness, and Music Entertainment.
Her past clients include Kangen Enagic, Universal Music Group, and Sony Music Group, and her work has led to viral content, increased client profits, and even a media distribution deal for a podcast client.
At PodLab, Priscilla plays a key role in designing high-performing websites, optimizing SEO strategies, and implementing digital solutions that give clients a competitive edge. Her approach is centered on efficiency, creativity, and results-driven execution, helping businesses thrive in the digital space. Beyond work, Priscilla finds inspiration in traveling, reading, staying active, and exploring the outdoors with her kids.
A dedicated environmentalist and humanitarian, she is passionate about making a difference both online and in the world. Her mission at PodLab? To help businesses grow through smart, strategic digital solutions that set them apart from the competition.
Michael Henderson is the strategic powerhouse behind public engagement at PodLab, driving brand visibility, audience connection, and revenue growth through data-driven marketing and outreach.
With 20 years of experience in marketing, public relations, and business strategy, he has worked with top entertainment, travel, and tourism brands, generating over $20 million in revenue through disruptive digital ecosystems.
Michael’s career spans industries, from securing major label marketing deals with VH1, 300 Entertainment, and Columbia Records to developing high-impact engagement strategies for Universal Music Group, Sony Music Group, and MGM Properties.
His expertise in licensing, publishing, and ecosystem development has played a pivotal role in the success of high-profile brands and artists such as Juicy J, Bruno Mars, and Kenny Lattimore.
At PodLab, Michael is responsible for building relationships, shaping public perception, and crafting engagement strategies that convert audiences into loyal customers.
He ensures that every client’s message reaches the right people, using data-driven insights to optimize marketing efforts and develop high-performing digital sales funnels. His holistic approach combines cutting-edge marketing with an unstoppable work ethic, ensuring that businesses don’t just get seen—they get results.
Beyond his role at PodLab, Michael is passionate about music, teaching marketing, spiritual strategies, and gaming. He believes in helping small businesses develop in-house marketing systems with ease and has even built a water delivery system as part of his commitment to innovation.
His ultimate goal at PodLab? To create layered strategies that not only increase sales but also ensure businesses build lasting connections with both existing and new audiences.
Scaling a service-based business requires more than just creating content—it demands a system that consistently generates leads, nurtures customers, and drives sales.
That’s why PodLab’s Content-Driven Growth System follows a structured, results-oriented approach that turns your marketing into a scalable, revenue-generating machine.
We follow a 7-stage process that ensures your content works strategically to fuel your business growth.