What is a video sales letter (VSL)?

A video sales letter is a short, scripted video where the founder makes the sales pitch once: the problem, the offer, the proof and the next step. PodLab writes the script and records it in 4K in the Pods, our Las Vegas studio, so every prospect hears the pitch before they ever get on a call.

Who qualifies for a free VSL?

Service businesses doing $250K+ a year. We record one free video sales letter a month, for one business, with AssetsLab strategy, your VSL script, portal access, a 15-minute clarity call, a 4K recording session in the Pods and your raw files. Under $250K, the diagnostic still writes your VSL script, and recording plus editing is $1,000.

How much does PodLab cost?

EssentialsLab is $3,000 (EssentialsLab ELITE $5,000) for businesses under $1M. The Business Growth System is $18,500 over 90 days for businesses doing $1M–$8M. ExpansionLab runs it from $3,000/mo. Editing a free VSL starts at $500.

Free VSL · See if you qualify

Services · Video sales letters & growth systemsOne system, in order.

A free VSL opens the door. Then the system is built in the sequence your revenue calls for: EssentialsLab on the climb to a million, the Business Growth System past it, ExpansionLab to run it.

See if you qualify for a free VSL Eight questions · About 4 minutes

01A free VSL$250K+The front door. One a month.
02The Second HalfAfter the shootThe edit: cut, caption, prove.
03EssentialsLab$250K – $1MClarity, conversion and demand. $3,000 / ELITE $5,000.
04Business Growth System$1M – $8MAll eight elements, in order. $18,500.
05ExpansionLabFrom day 91Then someone has to run it. $3,000/mo.

01 · The front door

A free VSL, recorded in the Pods.

Service businesses doing $250K+ qualify. We record one free video sales letter a month, for one business, and build the strategy around it. If this month’s slot is taken, EssentialsLab is offered directly on the call.

See if you qualify for a free VSL

What you get

01AssetsLabWe research you and your competitors and build your strategy.
02Your VSL scriptWritten for you.
03Portal accessWhere your clarity doc and scripts live.
04A 15-minute clarity callWe walk the plan before anything is filmed.
05Your recording session in the PodsIn 4K.
06Your raw filesYours to keep.

Under $250K? Not yet, and not nothing: the diagnostic writes your VSL script on the spot, and you can record it in 4K in the Pods for $1,000, recording and editing. Know a business doing $250K+? Earn with PodLab.

02 · After the shoot

The Second Half. The footage is not the asset; the cut is.

For anyone who filmed a free VSL. Cut, caption, prove.

Standard EditThe cut, captioned.$500
Premium EditThe cut, plus your FAQ videos.$1,000

finish.podlablv.com

03 · The on-ramp · Under $1M

EssentialsLab. The lite version of the system the $1M+ founders run.

Clarity, conversion and demand, sized for the climb to a million. Delivered 10 days after your studio session. Full system live in under 30 days.

EssentialsLab

$3,000

The essential elements — clarity, conversion and demand.

Establishes

Destination
Marketing
Sales

$1,500 deposit to start, balance on film day.

EssentialsLab ELITE

$5,000

Everything in EssentialsLab, plus a chatbot, a lead magnet and traffic videos.

Establishes

Destination
Targets & KPIs
Marketing
Lead Management
Sales

Plus a chatbot, a lead magnet and traffic videos.

$2,500 deposit to start, balance on film day.

04 · The flagship · $1M – $8M

The Business Growth System. All eight elements, in order.

All eight elements, in the right order: AssetsLab, BrandLab, SiteLab and VideoSalesLab, built in ninety days.

$18,500

Foundation · 90 days

ExpansionLab runs it from day 91. AssetsLab is built free for every qualified free-VSL lead.

01
AssetsLabClarity
The strategic foundation: ICP, dialed offer, brand voice, mission, customer journey, market research, 50 hooks, a 90-day roadmap.
$1,500
02
BrandLabPro branding
Full brand identity: logo, palette, type, the brand system.
$3,500
03
SiteLabYour site is your digital sales floor
A conversion-built website with your videos where the sale happens.
from $3,500
04
VideoSalesLabDuplicates you into a 4K video system that sells for you 24/7
Plus videos that drive traffic to your site.
$10,000

05 · The run

Then someone has to run it.

Monthly, after EssentialsLab or the Business Growth System.

ExpansionLabOne video a day$3,000/mo
ExpansionLab ELITEThree videos a day$5,000/mo

Add-ons

Hand off the rest.

Each one is a monthly line on the same invoice.

We post on your socials for you+$1,000/mo
We manage your Meta ads for you+$1,000/mo

Measured, not promised

$84K → $270K

A month. One client’s revenue, 3.2×

Questions

Straight answers.

What is a video sales letter (VSL)?: A video sales letter is a short, scripted video where the founder makes the sales pitch once: the problem, the offer, the proof and the next step. PodLab writes the script and records it in 4K in the Pods, our Las Vegas studio, so every prospect hears the pitch before they ever get on a call.
Who qualifies for a free VSL?: Service businesses doing $250K+ a year. We record one free video sales letter a month, for one business, with AssetsLab strategy, your VSL script, portal access, a 15-minute clarity call, a 4K recording session in the Pods and your raw files. Under $250K, the diagnostic still writes your VSL script, and recording plus editing is $1,000.
How much does PodLab cost?: EssentialsLab is $3,000 (EssentialsLab ELITE $5,000) for businesses under $1M. The Business Growth System is $18,500 over 90 days for businesses doing $1M–$8M. ExpansionLab runs it from $3,000/mo. Editing a free VSL starts at $500.

Next step

Start where the system starts: a free VSL.

Eight questions, about four minutes. The diagnostic names the one element limiting your business and tells you whether you qualify.

See if you qualify for a free VSL One free VSL a month